Storytelling is critical to how people process information. It’s how we see and make sense of the world around us.
Only in the context of a story are facts memorable, understandable and impactful. Only with stories can we appeal to the whole person—the intuitive and emotional sides as well as the logical. To become better storytellers, lawyers need to leave the insulated world of legal practitioners and study what makes other professional storytellers—like novelists, journalists, advertisers and filmmakers—effective.